IMAGINE YOU HAVE TO CREATE A MULTI LAYER AD CAMPAIGN USING DIFFERENT TYPES OF ADVERTISING FOR THE FOLLOWING CLIENT:
Background
Definition: Advertising Brief:
Advertising brief is the document which confirms the understanding between the firm and the advertising agency on different parameters. A typical advertising brief contains details on
• Client and his/her requirements
What the client requires the ad agency to work on. Example a website , PR or twitter campaign
• Clients Business Background
Business background of the company and its business goals so that advertising campaigns can be aligned to convey the core value of the company in all its advertisements
• Objective/Purpose
Why is this required? What is the company wants to achieve through this?
• Target Audience
Determine the target group based on their age, background and other demographic differences to whom the campaign should be focussed.
• Positioning
Current Positioning and re-positioning requirements
• Promise/Benefits
What is most important benefit the customer will get by buying the product?
Advertising brief is the document which confirms the understanding between the firm and the advertising agency on different parameters. A typical advertising brief contains details on
• Client and his/her requirements
What the client requires the ad agency to work on. Example a website , PR or twitter campaign
• Clients Business Background
Business background of the company and its business goals so that advertising campaigns can be aligned to convey the core value of the company in all its advertisements
• Objective/Purpose
Why is this required? What is the company wants to achieve through this?
• Target Audience
Determine the target group based on their age, background and other demographic differences to whom the campaign should be focussed.
• Positioning
Current Positioning and re-positioning requirements
• Promise/Benefits
What is most important benefit the customer will get by buying the product?
Activity: Download the following Ad Brief and lets
![](http://www.weebly.com/weebly/images/file_icons/rtf.png)
2017_futures_brief_final_-_underage_drinking.doc | |
File Size: | 464 kb |
File Type: | doc |