Essential Question: What role do Big Companies Play in Social Issues
Leaning Target: I can identify social messages from Major Company Commercials
Success Criteria: I can participate in a Socratic Seminar discussing Social Issues and Company supports.
Vocabulary:
PSA
TARGET
CALL TO ACTION
Social Awareness "Woke"
Introduction
The videos you watched are called Public Service Announcements or PSAs. PSAs are videos created to raise awareness and change public attitudes and behavior toward a social issue. Effective PSAs often have a powerful message that sticks with the viewer, sometimes becoming part of society’s collective psyche.
What was the message behind this commercial and what behavior or habit the videos were seeking to change.
What was the message behind this commercial and what behavior or habit the videos were seeking to change.