EQ: WHY IS DIGITAL ANALYTICS IMPORTANT?
Learning Target:
I can identify the importance of filters in analytics.
SC: I can pass my first Google Certification Assessment.
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NOTESDemographics
One of the benefits of Google Analytics is that Google knows substantially more about your website visitors than other tools. Most Internet users have Google accounts, and when visitors browse your website, Google Analytics demographics reports can compile information about your users, such as their age or gender. This information is crucial to ensure you are bringing the appropriate traffic to your website. For example, if your company sells large manufacturing equipment, but for some reason, teenage girls make up a large share of your website's traffic, you are not bringing the right visitors to your website. No matter how effective your website is, it will not convert because it was designed for a different demographic. Interests Are your website’s visitors actually interested in purchasing your products or services? Similar to demographic information, Interests reports allow you to answer important questions about your audience and ensure that your website visitors represent your high value customers. These reports provide you with a psychographic breakdown that can help to determine personalities, values, attitudes, interests and lifestyles of your website's visitors. Affinity categories will show you that visitors in these segments are more likely to be interested in learning about the specified category of products or services. These reports are crucial to understanding your audience needs, wants and desires. Geo Geo reports give you data about the language and location of your website visitors. You can drill down, not only by country, but also by state and city. If you market products or services to local customers, this information is vital to your success. For example, if you are a retail chain in Chicago, you want to see that most of your traffic originates from the Chicago area. This website is unlikely to benefit from traffic from Karachi, Pakistan. Language preference is also very important, for example if you discover that a big portion of your website visitors have Spanish as their first language, and you cater to Spanish-speaking customers, it might be time to do a Spanish version of your website. |