EQ: How do social media platforms differ from each other?
Learning Objective
I will be able to
- articulate the strengths and features of the major social networks
- make an informed decision about the networks that will best help you achieve business objectives
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VocabularyPROSPECTIVE CLIENT
DIGITAL PRESENCE ANALYTICS TOOLS S.E.O (SEARCH ENGINE OPTIMIZATION ) S.E.M ( SEARCH ENGINE MARKETING ) ![]()
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NOTESHow to be ethical in social media Most people live by their own morals and ethics and we all have our own beliefs as to what is right and wrong in life. However, it seems that when it comes to social media and having an online presence, some individuals or companies believe that ethical behavior is subject to debate.The dynamics of personal relationships and interactions have changed and some may feel that because they are hiding behind a computer screen and typing the words instead of speaking them, it really doesn’t count as unethical behavior. However, social media is now becoming more and more legitimate in business as well as in personal life. The way that a business or individual should professionally act in real life is being transferred into the online world. But where do these ethical boundaries lie?We are taught as we grow up through face to face interactions, experiences and lessons what we should and should not do. It’s important to transfer our values and ethics into social media. Transparency As a business, an expert or professional in any field it is vital to stay transparent. Transparency is something that is sought after in the professional world so why can’t it be sought after in the digital world? Social media is all about creating relationships with your target audience, forming bonds, communities and creating a better understanding of each key target. If you don’t stay transparent you risk losing all you have built and your reputation could even be irreparably damaged. There can be no harm done in being honest with your followers – in more cases than not they will appreciate and like you even more for being so. Anonymity Everybody has a right to privacy, however in some cases the internet can take privacy a little too far. Anonymity and allowing people to comment anonymously on your website or blog is not consistent with your goal of transparency. Social media is, in its own way, anonymous enough already. Giving individuals the right to log on as anonymous can pose many problems for your business as well as for your audience. People seem to feel as though they can say anything they want once they have that anonymity power and although everybody has a right to privacy, allowing people to choose a user name rather than use their real name is private enough for a public website. Treat others as you would like to be treated It is known as the ‘Golden Rule’ and is probably one of the most important ethical tips to stand by when it comes to social media. Think of all the things that people do on social media that you personally dislike – whether it be tweet your work without crediting you, selling your personal details to telemarketers or sending you promotional emails once you have accepted them as a friend. Chances are if it annoys you then it will annoy your audience, so why do it? If social media is all about relationship building then why would it seem ethical to treat your audience in a way that would make them feel used or annoyed? Social media is becoming more and more legitimate in both the professional and personal world. Being ethical and having a code of ethics for your social media campaign or even for your own personal social media channels is vital to stay successful.
https://publicrelationssydney.com.au/how-to-be-ethical-in-social-media/
What is your opinion?TURN + TALK |
Activity 1: Lets get personal
Activity 2A: 30 Minutes
Now that you've completed this topic, let's apply some of what you've learned to your your favorite business or any business you're familiar with.
Find out what online opportunities exist for that business by completing the following tasks:
- Search for the business on a search engine. How high up in the search results does the website appear? What information about the business is displayed?
- Does the business appear on any digital channels other than their website within the search results? Example: Does the business use search ads, social media, or local listings?
- List the online opportunities the business is currently taking advantage of. Next, jot down which opportunities are still available to help with future improvements, such as adding the business to local listings or improving SEO performance.