EQ: WHAT IMPACT DOES STORYTELLING HAVE ON MY BUSINESS PLAN?
LEARNING TARGET Write a compelling story about my BUILD E1 experience SUCCESS CRITERIA Identify the elements of an effective story Vertical Divider
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The Business PLAN
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DO NOW:
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EQ: WHAT IMPACT DOES A STRONG INTRODUCTION HAVE ON A BUSINESS PLAN.
LEARNING TARGET
I CNA CREATE AN INTRO THAT SUCCESSFULLY EXPRESSES THE PAIN BEHIND MY PRODUCT
SUCCESS CRITERIA
I CAN EXPLAIN THE NEED FOR MY PRODUCT BY WAY OF A PAIN STATEMENT.
CORNELL NOTES
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PAIN STATEMENTWhy pain statements matter:People purchase for one of two reasons: to reduce pain, or for gain. In most cases, it’s to reduce pain. This pain isn’t necessarily physical. It could be pain generated by not having the nicest car, having low energy, or not having the best body. It could be the frustration slow systems at work or not generating enough leads each month. When a pain statement occurs, the solution isn’t necessarily clear - or even that there is a solution. All a prospective customer knows is that they’re unhappy. This is the very first step in the buyer’s journey. It’s also the first opportunity for a brand to make a relevant connection. How to identify pain statements:There are several methods for developing your top customer pain points, but the most effective is to interview your current customers. Ask questions like:
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SAMPLE VIDEOS OF THE WINNERS
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unit_5___powerpoint_prep.docx | |
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