SOCIAL MEDIA RESEARCH
EQ: HOW DO I RESEARCH AND ANALYZE SOCIAL MEDIA CONTENT?
LEARNING TARGETS:
I will discuss advantages offered by social media market research versus traditional market research
I will understand how to measure campaign outcomes
SUCCESS CRITERIA:
I can pull and collect data from social media content
I can assess data from multiple social platforms
I can measure the success of a social media campaign
LEARNING TARGETS:
I will discuss advantages offered by social media market research versus traditional market research
I will understand how to measure campaign outcomes
SUCCESS CRITERIA:
I can pull and collect data from social media content
I can assess data from multiple social platforms
I can measure the success of a social media campaign