EQ: WHY IS DIGITAL ANALYTICS IMPORTANT?
Learning Target:
I can navigate reports in Google Analytics Dashboard
SC: I can pass my 2nd Google Certification Assessment.
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NOTESData visualization
A a major pro of Google Analytics dashboards is that they allow you to put data into aesthetically pleasing, customizable, and easily digestible graphs and charts. Who doesn’t love a pretty chart? Numbers can be intimidating, especially to those who aren’t in the weeds every day. Make sure the data you’re pulling is formatted in a way that your specific audience can understand it. Keep track of your KPIs Dashboards do a great job at highlighting top level statistics and comparing them to a previous period. Did your Google Ads spend increase over the previous period? Are people staying on your content longer since you made those site updates? Dashboards do a great job of highlighting these key performance indicators that can help you quickly see if you’ve met your goals. Dynamically pull in data Google Analytics dashboards can be built on a specific framework (i.e. how your organic traffic is performing), but can then easily pull data from specific time periods. For example, you can change the date to when a certain campaign was running, to dynamically update data and make it easier to understand. |