POP QUIZ:
Symbols and Logos
No designer creates wow work 100% of the time. There’s no question that creating good design takes significant exertion, but generating the wow factor in your work can also be fairly effortless. Many designers follow their intuition during the creative process and incorporate universal symbols and metaphors simply because it “feels right.”
Symbols are immediate, while words must be associated with an image to be understood. The yin yang symbol is instantly understood as two opposites contained within a whole, but words require the additional step of visualizing the symbol before it becomes meaningful
Symbols are perceived sensuously and unconsciously (and, therefore, immediately) while words are actively thought about before the subject makes the connection to an image of a thing or idea. Symbols remove the thinking step by being directly perceived, one of the reasons why symbolic logos are more effective than words. Symbols also communicate universally, while words are constrained by the limits of language. However, words and symbols can be effectively used together to expand meaning and impact.
Symbols are immediate, while words must be associated with an image to be understood. The yin yang symbol is instantly understood as two opposites contained within a whole, but words require the additional step of visualizing the symbol before it becomes meaningful
Symbols are perceived sensuously and unconsciously (and, therefore, immediately) while words are actively thought about before the subject makes the connection to an image of a thing or idea. Symbols remove the thinking step by being directly perceived, one of the reasons why symbolic logos are more effective than words. Symbols also communicate universally, while words are constrained by the limits of language. However, words and symbols can be effectively used together to expand meaning and impact.
Look at the following logos can you find the hidden symbols and their meanings?
My personal Logo Project
You must create a personal logo that represents you. This logo must have
- Text and Symbol intertwined like the samples above
- Text must be converted into Outlines
- You must provide your draft designs and your final design.
- Must use multiple tools and indicate where those tools where used
- Must be on a 8.5 x 11 page size: Portrait or Landscape
- Must have an explanation for colors chosen
- Must provide a large and small sample of the Logo.