EQ: WHY IS DIGITAL ANALYTICS IMPORTANT?
Learning Target:
I can understand how digital analytics can help you improve your business
SC: I can set up a google analytics account for my client website.
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VocabularyPROSPECTIVE CLIENT
DIGITAL PRESENCE ANALYTICS TOOLS S.E.O (SEARCH ENGINE OPTIMIZATION ) S.E.M ( SEARCH ENGINE MARKETING ) ![]()
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NOTES“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).”
The digital analysis basics here are: the customer is at the center of the marketing concept and, a customer can start their purchase journey at any point along their decision path. Also, a marketer’s job is to anticipate where customers will appear and what messages they need to hear. Google Analytics is integral to achieving the last point mentioned above. It is how digital marketing experts learn what customers are saying and how they are behaving. |
Activity 1: Google Classroom
Research with the target audience revealed insights that enabled the IPCGD to greatly increase their programs effectiveness. As well as barriers such as lack of language skills to interpret safety information and lack of awareness of the law, they found that mothers had a fatal attitude towards road safety. They tended to believe that their children, and therefore their destinies, were ‘in God’s hands’, causing them to not appreciate the importance of child safety seats.
This led the program developers to ask local priests to bless subsidised car seats before they were distributed to families. Alongside free traffic safety and child safety seat training workshops, community action with mothers and a police woman, and demonstration events, this helped the intervention to achieve impressive results. By 2000 (after just three years), car seat use rose to 72 per cent.