ANIMATED WEB BANNER PROJECT
REQUIREMENTS:
- Use a standard size for your web banner.
- Choose an existing company selling a specific product or service.
- Visit the Company Website to get a sense of the images, fonts, and colors they use. You can also google the company's web banners to see what they have already created. This will ensure your design matches theirs. Example: MINI COOPER
- Download images you will use in your web banner. You can google them or take them from the company site.
- Come up with your own Slogan and Call to Action.
- Create a 15 Second Animated Web Banner in Photoshop using Frame by Frame and Tweens.
- Answer the Questions in Paragraph form.
*TIPS
Banner ad design relies upon the right balance within each ad, so watch your hierarchy. Effective banner ads are designed to increase brand awareness and drive traffic to your website. They have three basic components:
Your company logo
Your company logo must be included to build brand awareness. Make sure it’s visually dominant, but not as dominant as the value proposition or the call to action.
The value proposition
The value proposition showcases the service/product you provide and calls attention to itself with attractive offers and prices. Think things like: “High quality” or “50% off” or “Limited time offer.” This should take up the most space in your ad and be the first thing that viewers’ eyes see.
The call to action
The call to action (or CTA) is the text or button that invites users to click. Phrases like “Learn more” or ‘”Get started” or “Watch Now” are great examples. This should be a clear focal point of the ad.
Your company logo
Your company logo must be included to build brand awareness. Make sure it’s visually dominant, but not as dominant as the value proposition or the call to action.
The value proposition
The value proposition showcases the service/product you provide and calls attention to itself with attractive offers and prices. Think things like: “High quality” or “50% off” or “Limited time offer.” This should take up the most space in your ad and be the first thing that viewers’ eyes see.
The call to action
The call to action (or CTA) is the text or button that invites users to click. Phrases like “Learn more” or ‘”Get started” or “Watch Now” are great examples. This should be a clear focal point of the ad.
WEB BANNER PROJECT RUBRIC
TIMINGIMAGESTWEENSDESIGN |
EXECUTIVE CREATIVE DIRECTORWEB BANNER TIMING WAS EXACTLY 15 sec.
IMAGES WERE RELEVANT TO THE TOPIC AND SUPPORTED THE PRODUCT/SERVICE SOLD
TWEENS WERE USED EFFECTIVELY AND SMOOTHLY ALLOWING FOR SEAMLESS TRANSITIONS
DESIGN MATCHES THE COMPANY STYLE AND INCLUDED A CALL TO ACTION
|
3WEB BANNER TIMING WAS SLIGHTLY OVER OR UNDER 15sec.
IMAGES WERE RELEVANT TO THE TOPIC BUT DID NOT SUPPORT PRODUCT/SERVICE SOLD
TWEENS WERE USED EFFECTIVELY ALLOWING FOR GOOD TRANSITIONS
DESIGN IS CLOSE TO THE COMPANY STYLE AND INCLUDED A CALL TO ACTION
|
2WEB BANNER TIMING WAS OVER OR UNDER MORE THAN 5 sec.
IMAGES WERE NOT COMPLETELY RELEVANT TO THE TOPIC
TWEENS WERE USED
BUT THE TRANSITIONS WERE CHOPPY. DESIGN IS CLOSE TO THE COMPANY STYLE AND I BUT THE CALL TO ACTION IS UNCLEAR
|
1WEB BANNER WAS WELL OVER OR UNDER THE TIME
IMAGES WERE IRRELEVANT TO THE TOPIC CAUSING CONFUSION IN THE PRESENTATION
THERE WAS NO ATTEMPT TO USE TWEENS
DESIGN DOES NOT MATCH THE COMPANY STYLE AND DOES NOT INCLUDED A CALL TO ACTION
|
RESPONSE |
RESPONSE TO QUESTIONS SHOW RESEARCH, INTENT AND PURPOSE OF DESIGN.
|
RESPONSE TO QUESTIONS SHOW SOME RESEARCH, INTENT AND PURPOSE OF DESIGN.
|
RESPONSE TO QUESTIONS SHOW LITTLE RESEARCH, INTENT AND PURPOSE OF DESIGN.
|
RESPONSE TO QUESTIONS SHOW NO RESEARCH, INTENT AND PURPOSE OF DESIGN.
|