EQ: How can a business benefit from social media?
Learning Target:
- the core components of a digital presence
- how they relate to YOUR business
- how to get started.
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VocabularyPROSPECTIVE CLIENT
DIGITAL PRESENCE ANALYTICS TOOLS S.E.O (SEARCH ENGINE OPTIMIZATION ) S.E.M ( SEARCH ENGINE MARKETING ) ![]()
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NOTESSocial marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.
Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way. It helps you to decide:
http://www.thensmc.com/content/social-marketing-faqs#socialmedia
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Activity 1: Read and Respond
In West Dallas, Texas, efforts to increase the use of child car seats and safety belts among the Hispanic population kept failing. Just 19 per cent of young Hispanic children were placed in car seats, compared to 62 per cent of children from other groups. This led the Injury Prevention Center of Greater Dallas (IPCGD) to try a new approach.
Research with the target audience revealed insights that enabled the IPCGD to greatly increase their programs effectiveness. As well as barriers such as lack of language skills to interpret safety information and lack of awareness of the law, they found that mothers had a fatal attitude towards road safety. They tended to believe that their children, and therefore their destinies, were ‘in God’s hands’, causing them to not appreciate the importance of child safety seats.
This led the program developers to ask local priests to bless subsidised car seats before they were distributed to families. Alongside free traffic safety and child safety seat training workshops, community action with mothers and a police woman, and demonstration events, this helped the intervention to achieve impressive results. By 2000 (after just three years), car seat use rose to 72 per cent.
Research with the target audience revealed insights that enabled the IPCGD to greatly increase their programs effectiveness. As well as barriers such as lack of language skills to interpret safety information and lack of awareness of the law, they found that mothers had a fatal attitude towards road safety. They tended to believe that their children, and therefore their destinies, were ‘in God’s hands’, causing them to not appreciate the importance of child safety seats.
This led the program developers to ask local priests to bless subsidised car seats before they were distributed to families. Alongside free traffic safety and child safety seat training workshops, community action with mothers and a police woman, and demonstration events, this helped the intervention to achieve impressive results. By 2000 (after just three years), car seat use rose to 72 per cent.
Activity 2:
Digital Garage Certification
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Activity 2B: 30 Minutes
Now that you've completed this topic, let's apply what you've learned to your your favorite business or any business you're familiar with.
Find out what online opportunities exist for that business by completing the following tasks:
- Search for the business on a search engine. How high up in the search results does the website appear? What information about the business is displayed?
- Does the business appear on any digital channels other than their website within the search results? Example: Does the business use search ads, social media, or local listings?
- List the online opportunities the business is currently taking advantage of. Next, jot down which opportunities are still available to help with future improvements, such as adding the business to local listings or improving SEO performance.