Essential Question: How do attract target markets into social awareness campaigns
Leaning Target: I can identify target markets by analyzing PSA campaigns.
Success Criteria: I provide research and statistics to support my PSA Campaign Idea.
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Vocabulary:
PSA
TARGET
CALL TO ACTION
Introduction
The videos you watched are called Public Service Announcements or PSAs. PSAs are videos created to raise awareness and change public attitudes and behavior toward a social issue. Effective PSAs often have a powerful message that sticks with the viewer, sometimes becoming part of society’s collective psyche. What was the message behind each PSA and what behavior or habit the videos were seeking to change.