Essential Question: How do Analytics Impact Digital Marketing Strategies?
Leaning Target: Identify what metrics are important to track with social media analytics.
Success Criteria:
• Marketing + Design Dept.: Complete a Social Media Audit of Competing Companies
• Web Design.: Create Google Analytics Tracker and Embed into Company Website
• Executive Dept + HR. : Create list of KPI's for the Business Social Media and Website.
• Sales + Accounting : Social Media Audit of Under Armor
Vocabulary:
Analytics
Social Media Analytics
Audit
KPI
Introduction
In general terms, analytics is often described as the study of historical data to
A business doesn’t know what it doesn’t know. Occasionally, this can actually be helpful but more times than not, it’s harmful.
Lesson Slides are attached below
- research potential trends
- project the effects of future decisions
- evaluate the performance of past decisions
A business doesn’t know what it doesn’t know. Occasionally, this can actually be helpful but more times than not, it’s harmful.
Lesson Slides are attached below
KPI's (Key Performance Indicators)
Know Your KPIsThe KPIs (key performance indicators) are the most important metrics for your business.
You’ll want to make a list of all the KPIs you want to track and then prioritize that list for your business. Without prioritizing your KPIs, you’ll often times find yourself investing time and resources into factors that don’t matter as much as others. Prioritizing your KPIs is an effective way to keep you in check with your company goals and objectives.
You’ll want to make a list of all the KPIs you want to track and then prioritize that list for your business. Without prioritizing your KPIs, you’ll often times find yourself investing time and resources into factors that don’t matter as much as others. Prioritizing your KPIs is an effective way to keep you in check with your company goals and objectives.
Departmental Activities:
Marketing + Design Department Task
WEB DESIGN MANAGER TASK:
Watch the following video on how to embed Google Analytics Tracker onto our company website. Create a Google Analytics code tracker and embed through out the company site.
Watch the following video on how to embed Google Analytics Tracker onto our company website. Create a Google Analytics code tracker and embed through out the company site.