ENTREPRENEUR IN YOU
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EQ: HOW DO I DEVELOP A BUSINESS USING CONSUMER PROFILES?
Learning Target:
The goal of this lesson to have the students create a unique and one of a kind model food truck by taking what they have seen and researched.
Cornell Notes
Create a customer profile The information you need to collect depends on your business. If you sell to individual consumers, you will want to know their age, gender, location, spending habits and income. If you sell to other businesses, find out what sector they are in, how big they are, how much they spend and what other suppliers they use. "Find out as much as you can about existing customers," says Chartered Institute of Marketing adviser Ray Jones. "Analyse your sales records, talk to your customers and, if you need more information, consider carrying out a survey." Build up a database of information about your customers. Gather feedback about how highly they rate your products or services. Use your own records to add details of purchasing behaviour, such as which products each customer buys, when and how. Bear in mind that once you have created the database, you must comply with the Data Protection Act. "Keep up-to-date records about who your customers are, what they are buying and how much effort you're spending on them in return for the profit this generates," advises Jones. "Accurate profiles allow you to focus your marketing resources where they are likely to be most effective." Key benefits of profiling customers"The information you gather makes it easier to distinguish why customers buy from you," he adds. "The more information you have about your customers, the easier it is to spot opportunities to sell them new products." Use your new database to group customers into specific segments. This will enable you to target each group with offers tailored to their needs. Targeting by segment also makes it easier to ensure that each customer gets the relevant marketing messages at the appropriate time. For example, you might be able to up-sell by explaining why a higher-priced product would better suit a particular group. You could also consider boosting sales by producing customised products or services for each group. "By analysing your records, you can identify important information about key customers," says Jones. "Look for those who make the largest orders or those accounts which are most profitable. In some businesses, just a few customers are responsible for almost all orders. "Profiling existing customers also makes it easier to find new ones. You can look for similar prospects and sell to them in a similar way," he says. |
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Activity 1:
FOOD TRUCK RACE EPISODE.
CLICK THE IMAGE TO SEE THE VIDEO
CLICK THE IMAGE TO SEE THE VIDEO
STOP HERE DO NOT GO ON TO THIS. WAIT UNITL YOU ARE TOLD TO START THE PROJECT
Project FOOD TRUCK
![](http://www.weebly.com/weebly/images/file_icons/xls.png)
food_truck_name_here.pptx |
Designing Your Own Food Truck Project
There are several options for this project. This can be a group project or individual project. Let the students be creative (instructions for students below). Also, use your own discretion on how many days you would like your students to have for this project.
Provide students with the Design Your Own Food Truck Instructions.
There are several options for this project. This can be a group project or individual project. Let the students be creative (instructions for students below). Also, use your own discretion on how many days you would like your students to have for this project.
Provide students with the Design Your Own Food Truck Instructions.
- Option 1: You will design a Food Truck using the Food Truck Paper Template.
- Option 2: Students will draw their own template of a Food Truck.
- Option 3: Students will have an opportunity to use any materials they would like to design their unique food truck. (Example: cereal boxes, Styrofoam cups...)
- Be Creative & Unique
- Must place window/where the food will be served out of
- Display menu (be creative)