DO NOW: WHAT'S THE POINT?
THE MISSION STATEMENT
A mission statement is a declaration of what a business aspires to be. The statement is the business’s reason for being, a proclamation of why it exists, a clarification of who it serves, and an expression of what it hopes to achieve in the future and how. A carefully crafted mission statement accurately describes the business and inspires the people who contribute to its success.
Just as important as the mission statement is the process of writing the statement. This process helps a new or established business clarify questions such as:
Just as important as the mission statement is the process of writing the statement. This process helps a new or established business clarify questions such as:
- What business are we really in?
- What type of business do we want to be?
- Why do we exist?
- Who is our target market?
- How will we achieve this mission?