EQ: HOW DOES SEO EMPOWER DIGITAL PRESENCE
LT: I CAN DEFINE SEARCH ENGINE OPTIMIZATION
SC: I CAN PASS MY GOOGLE DIGITAL GARAGE UNIT TEST
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VocabularyPROSPECTIVE CLIENT
DIGITAL PRESENCE ANALYTICS TOOLS S.E.O (SEARCH ENGINE OPTIMIZATION ) S.E.M ( SEARCH ENGINE MARKETING ) ![]()
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NOTESWhat is SEO?SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.
Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. In this guide, expect to learn how to do both. |
Activity 1: Read and Respond
The Basics of Search Engine Optimization. Ever heard of Maslow's hierarchy of needs?
It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging).
It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging).
Using this guide, here are 7 steps to successful SEO:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimized to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema markup to stand out in SERPs
Activity 2A:
Rewrite the SEO Hierarchy
Activity 2B: 30 Minutes
Now that you've completed this topic, let's apply what you've learned to your your favorite business or any business you're familiar with.
Find out what online opportunities exist for that business by completing the following tasks:
- Search for the business on a search engine. How high up in the search results does the website appear? What information about the business is displayed?
- Does the business appear on any digital channels other than their website within the search results? Example: Does the business use search ads, social media, or local listings?
- List the online opportunities the business is currently taking advantage of. Next, jot down which opportunities are still available to help with future improvements, such as adding the business to local listings or improving SEO performance.