STrategic Thinking
EQ: HOW DO YOU ADD VALUE TO YOUR SOCIAL MEDIA MARKETING STRATEGIES?
LEARNING TARGETS:
1.Understand that strategic social media marketing has to take a “value driving” perspective
2.Consider the risk side of social media marketing and ensure strategy planning factors in potential risks/downsides
3.Describe the main decisions that should be made when developing or adjusting a social media strategy for a brand or company
LEARNING TARGETS:
1.Understand that strategic social media marketing has to take a “value driving” perspective
2.Consider the risk side of social media marketing and ensure strategy planning factors in potential risks/downsides
3.Describe the main decisions that should be made when developing or adjusting a social media strategy for a brand or company