ENTREPRENEUR IN YOU 3
EQ: What is a Customer Profile?
Learning Target:
I can identify differences between customer profiles and
Success: I can generate 3 questions to ask a specific demographic for my product.
Cornell Notes
What if you knew everything about your customers before they walked through the door? Surely selling would be much easier if you knew their budget range, favorite colors, method of transportation, living situation, and so on. Unfortunately, this technology doesn’t exist. However, as a small business owner, you can use the next best thing: customer profiles. What is a Customer Profile? A customer profile is a generalized description of your ideal customer. It includes their demographics, likes/dislikes, preferred media channels (i.e. Facebook, email, TV), and more. Writing profiles allows you to find products and services that are better suited for your customers and market them to them more effectively. Now when you’re thinking about a new product or marketing campaign, you can ask yourself,
What would Becky think of this? Customer Profile Example: Urban Cake Shop Here’s an example of what a completed set of customer profiles look like. Urban Cake Shop is a bakery that serves 3 major kinds of customers. Below you can read an extended version of each profile: |
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Activity 1:
READ the Extended Consumer Profile above. Respond to the following questions.